Having a solid public relations (PR) strategy and the team to implement it is integral to staying competitive in your market.

If you're a hotelier -- or business owner -- looking for a way to engage more customers and promote your services, then social media marketing should be at the top of your list. Whether you’re just starting or you’ve been in business for years, incorporating social media into your overall strategy could be the key to growing your visibility and increasing your customer base. This article will provide you with an essential guide to social media marketing, helping you gain insights into the best strategies and approaches that can help take your hotel’s digital presence to the next level.

It’s that time of year when we all start winding down for a few weeks of fun, family, and food (maybe some rest in there somewhere, too?).  But if you...

Who doesn’t enjoy a good story? When done right, storytelling creates a thread that can take just about any topic or idea – no matter how complex – and mold...

Measuring social media success in the everchanging, digital world can be challenging as tracking the conversion of social media efforts may not always yield immediate results. With hours spent creating,...